TCU Athletics Launches New Line of Sport-Specific SuperFrog Logos
1/16/2025 11:00:00 AM | General, Men's Basketball, Women's Basketball
Merchandise is available for purchase online and at all TCU home basketball games
TCU Athletics, working in conjunction with Collegiate Licensing Company, has announced the debut of sport-specific SuperFrog logos, beginning with basketball.
The initial product of SuperFrog basketball merchandise is available at all upcoming home games, beginning with Friday's Top 25 women's contest between No. 10 TCU and No. 23 Utah at 6:30 p.m. The next home men's date is Wednesday, Jan. 22, when the Horned Frogs face No. 9 Kansas at 6 p.m.
"This launch represents an incredible opportunity to expand the TCU brand and deepen our connection with fans in a new way," said Ryan Peck, senior deputy athletics director for external affairs and revenue generation. "By showcasing sport-specific SuperFrog logos, we're not only celebrating the successes of our teams but also strengthening our identity and great pride associated with each program. This effort amplifies SuperFrog's iconic visibility as a cornerstone of TCU Athletics and creates exciting new ways for fans to show their Horned Frog spirit across our athletics program."
The basketball mark is the first logo in a series aimed at enhancing the strong connection between SuperFrog and TCU fans worldwide. Additional sport-specific marks are in development and will be added to the collection.
The initial merchandise for fans will include a Nike t-shirt, hoodie, polo and quarter-zip plus Legacy headwear. Additional product from top licensees will be released throughout the year. SuperFrog basketball merchandise is available now at the TCU Horned Frogs Store, TCU Campus Store and online at shop.gofrogs.com.
The initial product of SuperFrog basketball merchandise is available at all upcoming home games, beginning with Friday's Top 25 women's contest between No. 10 TCU and No. 23 Utah at 6:30 p.m. The next home men's date is Wednesday, Jan. 22, when the Horned Frogs face No. 9 Kansas at 6 p.m.
"This launch represents an incredible opportunity to expand the TCU brand and deepen our connection with fans in a new way," said Ryan Peck, senior deputy athletics director for external affairs and revenue generation. "By showcasing sport-specific SuperFrog logos, we're not only celebrating the successes of our teams but also strengthening our identity and great pride associated with each program. This effort amplifies SuperFrog's iconic visibility as a cornerstone of TCU Athletics and creates exciting new ways for fans to show their Horned Frog spirit across our athletics program."
The basketball mark is the first logo in a series aimed at enhancing the strong connection between SuperFrog and TCU fans worldwide. Additional sport-specific marks are in development and will be added to the collection.
The initial merchandise for fans will include a Nike t-shirt, hoodie, polo and quarter-zip plus Legacy headwear. Additional product from top licensees will be released throughout the year. SuperFrog basketball merchandise is available now at the TCU Horned Frogs Store, TCU Campus Store and online at shop.gofrogs.com.
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