Ryan Peck - Senior Deputy Athletics Director for External Affairs/Revenue Generation - Staff Directory

Staff Directory

Ryan Peck

Title:
Senior Deputy Athletics Director for External Affairs/Revenue Generation
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Ryan Peck arrived at TCU in October 2023 as Deputy Athletics Director for External Relations and was promoted in September 2024 to Senior Deputy Athletics Director for External Affairs/Revenue Generation.

Peck was appointed by President Daniel W. Pullin to serve on the Steering Committee for TCU's Strategic Plan, approved by the Board of Trustees in November 2024. He is also on the Strategic Leadership Team for TCU Director of Intercollegiate Athletics Jeremiah Donati, focusing on best positioning the department with forward-thinking initiatives for TCU's student-athletes, coaches and staff in the new collegiate landscape.

Peck oversees all TCU external units, including communications, creative content, licensing, marketing and ticketing while also working closely with the Frog Club. Additionally, he serves as TCU’s liaison in the partnership with LEARFIELD and Horned Frog Sports Properties. He is the sport administrator for men's and women's tennis and oversees the Bayard H. Friedman Tennis Center. Peck also holds secondary oversight for football, focusing on external revenue generation and NIL strategies.

Peck previously served seven years in different capacities at UNT, most recently as Associate Vice President and Chief Revenue Officer. During his time in Denton, UNT had its best fundraising years while securing the top four gifts in school history. Peck was previously the Mean Green's Deputy Athletics Director for External Operations.

Throughout his career, Peck has been part of record-setting ticket, licensing and fan engagement metrics.

While at UNT and as a member of the executive leadership team, Peck had oversight of the Mean Green Scholarship Fund, ticketing, licensing, the Mean Green for Life Letterwinners Association and the partnership with LEARFIELD. Peck was also instrumental in UNT completing a restructuring of athletics giving while negotiating lucrative contracts for multimedia rights, licensing and stadium naming rights which contributed to record revenues.

After being hired as UNT's Executive Senior Associate Athletics Director in 2016 and being initially promoted to Deputy Athletics Director, Peck was named Associate Vice President in February 2023.

Prior to UNT, Peck worked five years at Denver as Associate Vice Chancellor for External Affairs. Peck oversaw fundraising, ticketing, marketing, communications, corporate sponsorships, creative services and technical services. He secured more than 50 new scholarship endowments, was the first in the country to achieve 100 percent student-athlete and staff giving, completed multiple capital enhancement projects, expanded media exposure across all sports and was part of a department that captured numerous I-AAA Learfield Sports Directors’ Cups and NCAA National Championships.

From 2008-10, Peck managed all aspects of the athletics annual fund program and was the director of marketing and promotions at Chattanooga. He increased football ticket sales revenue more than 144 percent as the Mocs broke an all-time record for season tickets.

Born in North Carolina, Peck grew up in Lilburn, Ga. During his collegiate days, he was a four-year letterman as a soccer student-athlete at Lander where he received a bachelor’s degree in business administration. He later earned his MBA from FAU.

Peck and his wife Emma have a son, Brayden, and daughter, Georgia.