TCU Athletics Elevates University’s Profile at 2025 NACDA Convention
6/13/2025 11:09:00 AM | General
Marketing earns awards for Noche de las Ranas campaign
FORT WORTH – From main-stage conversations to the spotlight on award-winning programs, TCU advanced its visibility at the 2025 National Association of Collegiate Directors of Athletics (NACDA) Convention, held June 8–11 in Orlando. The annual event brings together thousands of college sports leaders to explore the future of intercollegiate athletics.
TCU Director of Intercollegiate Athletics Mike Buddie was an expert voice in two sessions: "Creating a Culture of Excellence Through Transition" and "The AD's Perspective on the Search Process," joining peers from Grand Canyon, Memphis and Johns Hopkins for discussions on leadership during pivotal moments of institutional change.
Ryan Peck, senior deputy athletics director, was featured on "Leadership Chronicles – A Balancing Act," a session that examined the evolving demands of decision-making and team culture in today's complex athletics environment.
TCU's athletics marketing team won awards for unity and community engagement. They were recognized for their exceptional efforts in promoting diversity and inclusion through an innovative marketing campaign around the theme of Noche de las Ranas to promote TCU football's Hispanic Heritage Night on Oct. 4.
Julie Austin, senior associate athletics director for marketing, shared insights on two panels focused on revenue strategy while spotlighting how TCU is approaching growth, innovation and fan experience through data and design.
Erin Brown, assistant athletics director for compliance, joined a panel on "Maintaining Critical Campus Relationships," highlighting the importance of internal trust, transparency and alignment across university partners.
TCU's presence at NACDA reinforces a growing reputation—not just as a competitive athletics program, but as a national voice shaping the next chapter of intercollegiate sport.
