TCU Adds Digital Seat Tags to Baseball Stadium Ahead of 2022 Season
3/11/2022 12:04:00 PM | Baseball
The fan engagement technology was installed at Amon G. Carter Stadium and Ed and Rae Schollmaier Arena in 2021.
TCU Athletics has added more Digital Seat Tags to their sports venues. Fort Worth-based company Digital Seat Media installed over 4,500 tags at Charlie and Marie Lupton Baseball Stadium at Williams-Reilly Field in time for baseball season. This is an expansion for Digital Seat Media; the tech company previously installing over 45,000 Digital Seat tags at TCU's Amon G. Carter Stadium and 6,800 tags at Ed and Rae Schollmaier Arena last summer.
The metal tags allow baseball fans to scan a QR code with their mobile phone to instantly access TCU's Digital Seat Fan Portal without having to download an app. The Digital Seat portal features can include downloadable coupons and offers, team rosters, Instagram filters, viewing player stats, and more. The TCU portal will be available for all home baseball games beginning the spring.
Digital Seat Media has installed over 1,000,000 tags so far at stadiums such as Baylor University, University of Washington, and the Rose Bowl Stadium.
About Digital Seat Media
The Digital Seat Media platform connects fans to brands inside of a venue on their mobile device via QR codes without the need to download an app. Metal tags are installed on venue seats, armrests, and bleachers, enabling fans to instantly engage with that venue's Digital Seat portal. Portal offers, content, and activities in real time on their mobile device. In addition to the in-stadium tags, Digital Seat offers a digital version of their tags designed for on-air broadcast and OTT programming. The custom analytics dashboard provides real-time ROI performance metrics allowing brands and content providers to see number of tags scanned, the modules scanned, as well as offers downloaded to their digital wallet and redeemed. For more information, visit digitalseat.com.
