Kyle Neaves - Senior Associate Athletics Director, Strategic Communications <br><i>Contact: Admin, Football</i> - Staff Directory

Staff Directory

Kyle Neaves

Title:
Senior Associate Athletics Director, Strategic Communications
Contact: Admin, Football
Email:
Phone:
(817) 257-5394

Kyle Neaves joined TCU Athletics in July 2025 and serves as the Senior Associate Athletic Director for Strategic Communications, working with the department's strategic communications, content creation, and broadcasting teams. Neaves also serves on the department’s Executive Leadership Team and is the spokesperson for TCU Athletics and TCU Football.

Prior to coming to Fort Worth, Neaves spent served as the Senior Associate Athletic Director for Strategic Communications at the University of North Carolina at Charlotte (2024-25) where he worked with Charlotte Football. During his time with the 49ers, Neaves helped Charlotte to its first-ever sell out of season tickets for football ahead of the 2025 season while leading the communications and social media units. Additionally, he served as sport administrator for the track and field program which won the American's 2025 Women's Outdoor Track and Field Championship.

Prior to Charlotte, Neaves was the Associate Athletic Director for Strategic Communications and Brand Enhancement at Colorado State (2019-24) where he led the department’s enhanced content team which included graphic design, RamWire, social media, website management and CSU Athletics’ continued media partnerships. During Neaves' five years in Fort Collins, the Rams social media presence grew to become one of the most valuable properties in the Mountain West, with the combined value of football and men's basketball channels worth approximately $2.5 million as rated by Nielsen for the 2023-24 seasons alone. Additionally, photo coverage of the Rams grew exponentially over his five years at CSU with the content team producing, on average, 150,000 images per season for Ram programs and student-athletes.

During his time with the Rams, tight end Trey McBride was honored as the program's first-ever unanimous All-American en route to winning the 2021 John Mackey Award for the nation's top tight end before being selected in the second round by the Arizona Cardinals. Defensive end Mohamed Kamara, selected by the Miami Dolphins in the 2024 NFL Draft's fifth round, earned Mountain West Defensive Player of the Year honors as he concluded his career as one of the best pass rushers in program history. Tight end Dallin Holker, in his lone season with the Rams in 2023, was a finalist for the Mackey Award as well.

Prior to Colorado State, Neaves spent six years (2013-19) at Western Kentucky, the final three as the Hilltoppers' Associate Athletic Director for Athletic Communications and Media Relations. He oversaw the operations of the athletic communications and media relations office, assisting with strategic planning and serving as the department spokesman, as well as being the primary contact for the football program during one of the most successful four-year spans in school history which included the program's first Associated Press Top 25 ranking (2015) in the FBS era, consecutive C-USA championships (2015, 2016), three consecutive bowl championships (2014, 2015, 2016), and the two highest drafted players in program history (2017).

Under his leadership, social media growth and telling the story of WKU's student-athletes, coaches and staff were focal points, and WKU's brand saw a large increases in following as the communications and marketing offices developed WKU's voice and platform into one of the best in Conference USA. He also directed the creation of content for WKU's various platforms through graphic design, photography, and video. Neaves engaged the department to unify WKU's athletic brand through a redesign of the program's athletic logos and graphic standards which also included a total redesign of WKU's athletic website, twice, in moves with CBS Interactive and Sidearm Sports.

Neaves and his staff were honored by the Football Writers Association of American as a Super 11 department following WKU's first FBS conference championship in 2015. He helped promote the football program's rise on a national level as the team won multiple C-USA titles, a trio of bowl games, produced three conference players of the year and earned more than 75 all-conference selections and 14 All-American honors. In short, he was fortunate to be at WKU during the same time as a wealth of talented student-athletes and coaches.

Neaves earned a bachelor's degree in public relations from The University of Southern Mississippi, where he spent five years working in the athletic media relations office. He started as a student volunteer in 2008, became a graduate assistant in 2009-10 – earning a master's in sports management in 2010 -- and was promoted to assistant director of athletic media relations, serving in the role from 2011-13. He spent a year away from Southern Miss following graduate school, spending five of those months as an intern with the United States Olympic Committee in Colorado Springs as part of the communications division between the 2010 Vancouver Winter Games and the 2012 London Summer Olympics. Neaves then moved for six months to Cameron University in Lawton, Okla., working as the director of sports information before returning to Southern Miss.