TCU Unveils New Branding Mark
June 23, 2004
TCU Athletics has unveiled a new branding mark "Go Frogs!" to be used in conjunction with the current athletics logo. The brand will be featured in TCU Athletics publications and other printed materials.
The "Go Frogs!" brand was selected because the phrase is already in casual use both at the university and surrounding community. Using this branding mark to market all 19 Frog sports, conveys the uniqueness, spirit and excitement that are a part of TCU Athletics.
The mark will be the focus of the upcoming football marketing campaign with billboards around the Dallas/Fort Worth Metroplex, newspaper and radio advertising. All fans purchasing 2004 football season tickets will receive a complimentary "Go Frogs!" car flag. "Go Frogs!" bumper stickers are also available at the ticket office.
